Look What You Made Me Do: Taylor Swift’s Fight for Her Creative Legacy

By Justyna Piątek-Pawłowska

If you’re a Taylor Swift fan or follow music industry news, you probably know that for the past two years, the pop star has been rereleasing her old songs, each time adding “Taylor’s Version” to the titles.

Artists releasing old music with new arrangements is nothing new. However, Swift’s strategy is not a savvy marketing move that gets her out of writin…